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Publications

Free Knowledge That's Worth More Than Most Agencies Charge For.

Data-backed guides, industry research, and actionable strategies for home service contractors. No fluff. No gating. Just the information you need to grow.

Featured 7 min readMarch 2025

The $126,000 Problem: How Missed Calls Are Killing Home Service Businesses

62% of calls to contractors go to voicemail. 85% of those callers never call back. Here's the math on what that's actually costing you — and the 2-second fix.

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All Publications

Lead Generation

6 min read | February 2025

Why Shared Leads Are a Race to the Bottom (And What to Do Instead)

You're paying $100-$150 per lead on HomeAdvisor, competing with 4 other contractors. Here's why exclusive inbound leads at $22 each convert 2.4x better.

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AI & Technology

8 min read | January 2025

The AI Revolution in Home Services: What Contractors Need to Know in 2025

AI isn't coming for your job. It's coming for your phone, your calendar, and your follow-up — and the contractors who adopt it first will dominate their markets.

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Google Marketing

10 min read | December 2024

Google Local Service Ads: The Complete Contractor's Guide to Ranking #1

Google LSA puts you above every other search result. Here's exactly how to set up, optimize, and dominate LSA in your service area — step by step.

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Website Optimization

9 min read | November 2024

Why Your Contractor Website Converts at 1.2% (And How to Hit 4.8%)

The average contractor website converts at 1.2%. Our clients average 4.8%. Here are the 7 specific changes that make the difference.

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